There are still many charming products waiting to be discovered in Fukushima. Designs have the power to breathe new life into such products to make them more appealing to consumers.
Ms. Nagamine studied design at an art university in Tokyo, then returned to Fukushima, where she works as a designer at a design company in Koriyama City.
She says that designing is about drawing the attention of consumers to the underlying essence behind the appeal of products. How does she feel about "designing Fukushima"?
Interview
Helvetica Design
Ms. Nagamine Eri
■Helvetica Design (Koriyama City)■
A designers' office specializing in the designing of graphics, websites, logos, packages, etc. The designers create outstanding designs by actually visiting the sites where the products are made
http://helvetica-design.co.jp/
Interview
Ooshimaya Konnyakuten
Yoshijima Yusuke , 8th generation owner
■Ooshimaya Konnyakuten (Shirakawa City)■
A "konnyaku (konjac)" store in Shirakawa City with a history of 200 years. The store pays meticulous attention to the raw ingredients and manufacturing methods to ensure enjoyment of authentic "konnyaku" by as many people as possible.
https://ooshimaya.com/
